Adding Videos to Email Marketing for Your Legal Firm

If you have experimented with email marketing for law firm, you’ve possibly had experienced some success. While general text-based emails tend to be good, you can easily take it one more step further by including videos. It doesn’t need lots of extra efforts, but can have better impact and get a new, great dimension to your contents. Here is how you can easily get started:

Shooting a Video

Usually, the simplest way to record any video is by utilizing the integral camera feature on your smartphone, laptop or tablet. This must be all what you require for capturing quite professional looking contents without lots of fancy, costly equipments. If you are using any iOS device, you might want to use Camera Pro Plus application for more superior features because lots of people have limited attention spans and you just don’t wish to bombard your audiences with too much of information. Videos must be kept fairly brief at not longer than 5 minutes in their length. If you’ve a comprehensive topic to discuss with your audience, then you can simply break it down in several videos. This makes an excellent idea for legal firm marketing using emails.

Posting Video

Before you insert any video into your emails, you first will need to locate a host. To make it simple, it’s suggested to use YouTube as it is the universal website for this. You also can kill 2 birds with a single stone as you’ll also amass a videos library on your own YouTube channel, while capitalizing your legal firm marketing via email all together. After you’ve uploaded your marketing video, all you need to do is to embed it in your emails. To do so, simply go to video on YouTube site, click “Share” and “Embed.” From here, you just embed your video code on your emails. If you are using any particular email marketing software, steps to entrench your video may slightly differ, so you’ll need to check out the resources section for complete instructions.

Autoplay or Not?

One area where the marketers get divided tends to be whether it’s good to automatically play the video once somebody opens the mail or make it such that they need to click on the video manually for it to play. On one side, viewers may value that you are saving them from an additional step with auto play; while conversely, they may be irritated that a video begins without their consent. So, you must consider your legal audiences and what the liking of most people is. If you opt for autoplay, it’s good to incorporate “video” in your subject line so that people will know about what to expect if they open the email.

Don’t Forget Call-to-Action

The purpose of legal firm email marketing in most cases is to have your audience take actions. When you adjust format of your email, you should still keep in mind to include call-to-action towards the end as you would usually with text-based emails. Doing so must help you get what you want from your efforts.


Important Elements for Designing a Logo of a Firm

A firm is not a firm unless and until it has its own identity. Logo of a firm is the identity of it. We all have our national identity card to tell others who we are. Alike national identity card a firm also has its identity in the form of logo. A logo must be design by a professional firm logo designer. People hire the best people for making the logo of a firm. It is also a investment to the firm which can help you out in promoting and making more customers. A logo represents professionalism of a firm. Firms without logo are not famous and well reputed. People do not even remember the name of the firm because there is no identical feature for it. Firms having a logo are remembered by people and they can judge it just with the help of a logo. Logos have great worth now for firms. A firm will not be able to create a professional image unless and until it does not have a logo for its representation. One of the failure factors for firms is poor designing of the logo. Creating a law firm logo design does not means that you can create any kind of logo. You must design a professional and formal logo. You must select a formal color theme which best suits the nature of your firm. Your fonts must be clearly visible so people can read the name and other details easily provided on your visiting card along with logo. Law firm logo design has helped many business owners to flourish their firms. A logo of a firm plays an important role in maximizing the profit of a company.

The best way for making law firm logo design is to write the main elements on a piece of paper. It will help you to remember important things which you need to show or represent with the help of your firm logo. People get nervous when they start designing the logo of a firm because they do not write the important factors on a piece of work and when they start to work on it the mind distracts.

You must not distract your mind towards irrelevant ideas or else it will spoil the design of your firm’s logo. You can earn money after completing the course of law firm logo design. There are many job opportunities available for people who want to earn money by sitting at home. You can utilize your skills and earn money by free lancing. Companies need logo as it is the basic need of a firm.

People related to the field of logo designing are making a handsome amount of income just by sitting at the comfort of their house. You can make a law firm logo design from the comfort of your house. You just need a computer and your skills to design a logo. Companies pay handsome amount of cash to the logo designers.

Get the technical assistance for personal injury claims

Personal Injury claims are one of the most underrated and form the base of looked over cases all over. This is more or less because of the lack of awareness associated with such cases. Also, due to the nature of the legal work at play here. This nature of Personal Injury claims and their applicants also lead to the one of most potentially unequal justice allocation because the applicants most of the times want to defend their cases and do not hire the legal services offered by Personal Injury Lawyers, exposing themselves not only to the corporate structures who have legal advisories which will try their best to get words out of you which can later on be used against you to weaken your case and offer you lesser than deserving compensation. Also, individual & independent applicants lack the knowledge of understanding the true potential value of their case and more often than not, they end up settling for amounts way less than their case deserve. Also, most times it not even enough to completely cover the base essential expenses of the victims; Which makes it very much necessary to hire a Professional Personal Injury Lawyer.

A Personal Injury Lawyer Marketing company not only brings to the table the legal expertise and technical know-how of the cases which can be used to correctly settle for the right amount for your car, but they also are wary of the techniques of the corporate giants and insurance companies and in turn, can help offering free & valuable advice to the claimant about how to go on with the case. They don’t fall into the traps & loopholes which the corporates might use to sway the case away from the claimant and weaken it on various accounts. Also, they know the system inside out and also all your rights which make it easier to handle and settle the cases or process with the lawsuit as needed. Although it comes with a little monetary costs but it can surely help strengthen your case.

So, In what possible scenarios can you seek expert Personal Injury Lawyer Marketing companies?
In case of sustained long-term or lifelong affecting injuries of physical nature. Sometimes the damage can be long lasting due to fractures or deep wounds but sometimes the effect can be crippling for the rest of the life. Be it an almost fatal & deadly car accident which disables your abilities to work again for a short time period or a structural malfunction which causes injuries due to neglected infrastructure both private or public. There are also cases when you might exposed to toxic chemicals and materials in industries and factories. Although it can be slightly difficult to clain in such cases but this is where the expert advice can help you claim your rights. Also there are cases when the insurance company create a ruckus and refute to pay the claimant on a variety of implausible reasons or loopholes. Sometimes filing a lawsuit with the help of an attorney can force them cough up money which is rightfully yours.

Creating the Perfect Law Website Bio Page

People are your products in the legal industry. This makes your bio pages or online profile one among the most important areas of your site. These pages make up to 30-50% percent of the page views often. To miss any opportunity to sell, connect with or convince a potential client after they land on any of these pages is known to be a missed chance of the worst type, as such visitors are qualified inbound leads often, looking to discover a firm’s experience and depth on individual level. So, here are a number of recommendations and considerations for creating the ideal bio page on best law firm websites — an outwardly simple exercise which can be improved drastically with the correct attention to all details.

Bio Photo

It is well-known that visitors’ eyes are always drawn ton attractive images. This likely is the first page, which people will notice and the impression which it will make can be a long lasting one. So, make your headshots engaging, memorable and represent your brand or culture. Consider your expression, your backdrop, your position and the format. Don’t just stand in the front of a dirty bookcase wearing a suit and a tie if you want to target progressive and young people. Conversely, don’t stain your appearance with amateur or overly relaxed photo which fails to capture professionalism.

Contact Information

Including your contact information is must, but don’t just overlook how to structure as well as offer that information in the best way, optimizing the experiences for the visitors. Other steps to make information accessible and convenient includes to link your office address link to online map with proper directions and actionable social network links, like following on Twitter or connecting on LinkedIn. Email addresses must also be the functional mailto links, not pure text.

Social Media

Connections and Interactions happen outside your website. So, your bio page must be the landing page or a microsite for any individual’s professional practice. It should be a hub from where other interactions can happen. It is recommended link to your LinkedIn profile and a Twitter account possibly if you utilize it for business purposes regularly, such as updates linked to professional events that you will be attending or in case you participate in some online industry-related conversations.


With such a lot of care put in your profile, you also want to ensure that your firm’s name tops the search engine results. This is a key element of online brand/reputation management. For each search result which you aren’t optimizing actively, another result will emerge in its position.

As SEO baseline, ensure that the lawyer’s name is H1 tag on the page together with using person’s name in URL, page title and meta description. Including keywords and correctly formatted links with appropriate anchor text also is worth considering, especially because it relates to the linking within site to pages like practice areas.

Within code of the pages, use microdata format to refine the information that you’re providing further. This simple step can help to offer meaning to all your data, defining contact information, titles and names.